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$20 small edit special

 

Edit Lookout is a writing and editing service.

 

We write and proof read documents. 

We push words around until they have the big four:

clarity, sense, accuracy, impact.

We believe:

 

  • Good communications are crucial to client understanding and action (that's sales).
  • Readers (people!) respond positively to creativity and colour and humour and graphics.

  • The human input in editing is cleverer and more astute than any computer program.

  • Plain English is a terrific movement that is helping people understand and act on what they are reading, worldwide.

  • Life is too short to wrestle with weasel words.

  • Words can, and should, be pushed around.

 Words we love #8

cactoblastis

 

A powerful name for a small moth, brought into Australia

to control the invasive prickly pear.

 

 

 

 

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