Edit Lookout is a writing and editing service.

We write and proof read documents. 

We push words around until they have the big four:

clarity, sense, accuracy, impact.

We believe:

• Good communications are crucial to client understanding and action (that's sales).

• Readers (people!) respond positively to creativity and colour and humour and graphics.

• The human input in editing is cleverer and more astute than any computer program.

• Plain English is a terrific movement that is helping people understand and act on what they are reading, worldwide.

• Life is too short to wrestle with weasel words.

• Words can, and should, be pushed around.

 Words we love #8

cactoblastis

A powerful name for a small moth, brought into Australia

to control the invasive prickly pear.